Inspired by the joy of summer and the spirit of self-care, my Touchland x Sol de Janeiro concept reimagines beauty through color, scent, and sunshine-infused design.

Developed a luxury product extension for American Airlines as part of a case study, introducing a curated travel planning experience that seamlessly integrates flights, accommodations, and exclusive excursions into one elevated journey.

Collaborated with the Robinson Community Learning Center on their Grow With Your Baby program, a $3 million Lilly Grant–funded initiative. Our team developed comprehensive brand guidelines, a strategic marketing plan, and financial projections to support a successful program launch and long-term sustainability.

For this case study, I crafted a brand proposal for Graduate Hotels, reimagining how their signature collegiate-inspired hospitality could take root in South Bend. The project focused on aligning design, experience, and local culture to create a seamless addition to the brand’s portfolio.

MSM Case Competition for Deloitte exploring possibilities for a fictional brand called Hammer Co.

This case study used real data from the University of Notre Dame’s social media accounts. The project examined which social media platforms had higher engagement based on factors like tone and visuals. My team then created a final regression showing which platform gave the best results for the university.