Resume
Professional Summary
Dynamic fashion business professional with a M.S. in Management, bringing a sharp blend of creative, analytical, and operational discipline. Expertise spans luxury retail styling, buying, e-commerce, and digital marketing. Leveraging hands-on experience across every stage of the marketing funnel to create meaningful touchpoints that engage customers, drive conversions, and foster brand loyalty.
Employment History
Buying Intern | Lafayette 148
New York, NY | August 2026-Present
Assisted seasonal assortment planning and product training for SP27 across E-Comm, Atelier Direct, and Retail channels.
Generated seasonal Sized Buy Books for a 250+ SKU buy using VLOOKUP, HLOOKUP, and Nested IF statements in Microsoft Excel and BlueCherry inventory data to streamline inventory visibility across 12 full price stores.
Analyzed weekly sales data to identify top-performing SKUs and highlight low-performing inventory for targeted retail training opportunities and to identify current customer demand for merchandising and planning teams.
Owned purchase order administration and coordinated with the distribution center to ensure daily picked inventory or trunk show selections were executed seamlessly with on-time delivery to 13 retail store locations and updated the shipping statuses.
Developed an opportunity SKU tracking tool for underperforming products for retail stores to boost sell-through rate (S/T %) and units per transaction (UPT) by highlighting complementary product pairings for ease of use for retail store stylists.
Collaborated with in-store retail managers to analyze customer response to products and develop seasonal strategies that adapted to shifting market conditions.
Standout Projects
Product design, campaign visuals, and environment-forward creative execution.
Highlights package design, digital and influencer strategy, pop-up event ideation.
Produced and crafted digital visuals highlighting football program uniform weekly releases.
Highlights creative partnership strategy and how to display and promote partners within social content.
Designed the official cup for the 2022 football season, sold at Notre Dame Stadium events, purchased by over 400,000+ fans and quickly sold out before the end of the home game season.
Highlights a product that thousands of fans experienced, took home, and used to extend the legacy of the Notre Dame namesake.
Education
Deloitte Consulting Case Competition (1st Place Winner); Grow the Good Gala Marketing Chair; Notre Dame Dance Co. (Ballet Company)
Courses: Financial & Managerial Accounting, Statistic in Business, Finance Principles, Quantitative Business Analysis, Principles of Management, Strategic Communication, Transformational Leadership, Marketing Principles, Process Analytics, Strategic Decision Making, International Management, Foundations of Ethical Business Conduct, Managing Digital Engagement, Automation & AI in Marketing
M.S. Management, Digital Marketing | Notre Dame, IN | Class of 2025
B.A. Graphic Design | Notre Dame, IN | Class of 2022
Cum Laude
St. Andre Scholar
Courses: Photography, Typography, Illustration, 3D Design, Photoshop, InDesign
Virginia Advanced Studies Diploma | Colonial Heights, VA | Class of 2018
Yearbook Staff Member (Editor in Chief 2017-2018) CHHS Student Ambassador, SODA Teacher, Student Government Senator
Model UN, DECA Fashion Marketing, National Honors Society, BETA Honors Society, National Spanish Honor Society
Varsity Golf, Varsity Soccer Manager
Student Dancer | Richmond, VA | July 2006-June 2016
Completed Lower, Middle, and Upper Division
The Nutcracker
Act I: Battle Scene Dancer
Act II: Tea
Act II: Angel
Act II: Mother Ginger Child
Marketing Team: Promotional Cast
Ensemble 2014-2015
The Enchanted Toy Shop
Summer Intensive
2013, 2014, 2015
Certifications
Inside LVMH Certificate: Creation & Branding, Operations & Supply Chain
LVMH | July 2025
Introduction to Data Analysis Using Excel
Rice University | May 2024
Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions
Rice University | May 2024
Content Creation | Freelance
New York, NY | April 2023-Present
Conceptualized and captured live visual content for notable fashion and lifestyle figures, including Senior Fashion Editor Sierra Mayhew (Who What Wear) and micro-influencer, Ava Swiz (@avaswiz).
Designed custom social media and digital marketing collateral for organic beauty brand One Love Organics, sold at Bluemercury, to enhance visual branding across One Love Organics digital channels and paid media channels.
Crafted digital visual design’s for the Autism Society of Central Virginia to assist with Gala’s and fundraising events across the Central Virginia area.
E-Commerce & CRM Intern | Lafayette 148
New York, NY | June 2026-August 2026
Optimized site merchandising using Magento and inventory placement aligned with featured products within email marketing campaigns across Full-Price and Outlet channels to drive online sales conversions.
Utilized Google Analytics, Klaviyo, Wunderkind and Excel to analyze buying trends and refine digital promotional strategy.
Collaborated with Creative and Buying teams to assist with end-to-end production of email and SMS campaigns serving 20,000+ e-commerce clients across Full-Price and Off-Price channels.
Sales Associate | Lilly Pulitzer
Richmond, VA | June 2025-May 2026 and March 2023-June 2024
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorsets for each delivery that occurred on a two week turnaround.
Assistant Rector | University of Notre Dame
New York, NY | August 2024-May 2025
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
Creative Intern | ASK Childhood Cancer Foundation
New York, NY | April 2023-July 2024
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
Graphic Designer | USF Football
Tampa, FL | August 2022-
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
Graphic Designer | Fighting Irish Media
New York, NY | August 2024-May 2025
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
Football Recruiting | Notre Dame Football
New York, NY | August 2024-May 2025
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
Public Relations Lead | HCC Student Gov.
New York, NY | August 2024-May 2025
Cultivated a top-100 high-net-worth client book for a prestige lifestyle clothing brand, contributing to $900K+ in top-line revenue for FY2025 through expert personal styling, relationship management, and trend-driven client wardrobing.
Executed private in-store shopping events for top-50 VIC clientele to elevate store engagement around new collections.
Assisted the Visual Merchandising Lead with floorset for each delivery that occurred on a two week turnaround.
