Resume
Professional Summary
Detail-oriented creative professional with a background in graphic design, luxury brand storytelling, and visual product merchandising. Skilled in managing and organizing digital assets, supporting photo shoot production, and maintaining brand consistency across marketing and social media channels. Adept at bridging creative and operational workflows through expertise in Adobe Creative Suite and file management systems. Recognized for strong collaboration, organization, precision within fast-paced environments.
Employment History
Crafted brand identities, marketing materials, and social media content for clients across fashion, collegiate sports, education, and consulting industries.
Managed social media strategy, content calendars, and engagement to enhance client visibility and growth for start-ups.
Partnered with clients to develop cohesive brand identities, resulting in improved market alignment and increased customer engagement.
Graphic Design & Social Media Strategist
Independent Freelance
April 2019-Present
Sales Associate
Lilly Pulitzer | Richmond, VA
March 2023-Present
Executed visual product merchandising strategies to enhance product visibility and drive seasonal sales, ensuring brand alignment.
Implemented strategic upselling techniques, driving substantial improvements in daily and monthly sales performance.
Managed inventory effectively, ensuring optimal stock levels and minimizing discrepancies to support seamless sales operations.
New York Fashion Week Intern
The Bureau | New York, NY
August 2025-September 2025
Assisted the executive leadership with front and back of house production to accomplish for the show’s VIP clientele.
Streamlined communication between casting teams and production staff, enhancing workflow efficiency and timely execution.
Served as one of two graduate leaders for Pasquerilla West Hall at the University of Notre Dame, guiding hall operations and fostering a positive, inclusive environment for more than 200 women residents.
Collaborated closely with Hall Staff to develop programming that strengthened community connection and prioritized student wellness and safety.
Assistant Rector
August 2024-May 2025
The University of Notre Dame | Notre Dame, IN
Crafted compelling narratives for marketing campaigns, driving donor participation and fostering community relationships.
Evaluated Meta metrics to refine content strategy, resulting in enhanced reach and improved brand visibility across the Commonwealth of Virginia.
Supported social media campaigns with visually engaging content for social media, special events and business operations that captured the story of the foundation through every pixel.
Marketing, PR & Communications
ASK Childhood Cancer Foundation | Richmond, VA
April 2023-July 2024
Graphic Designer
USF Football | Tampa, FL
August 2022 - February 2023
Developed creative briefs and coordinated content production to ensure alignment with brand standards and athletic partnerships.
Executed digital campaign for Adidas x USF Football, supporting seasonal brand storytelling across digital platforms and recruiting operations.
Junior Graphic Designer
FIM/ Notre Dame Studios | Notre Dame, IN
August 2020-May 2022
Collaborated with Coca-Cola to design unique fan merchandise and imagery, that engaged fans by collecting the different variations of the product that enhanced stadium sales.
Supported creative team as a runner during studio and recruitment photo shoots, facilitating communication between departments and ensuring accurate handling of visual assets.
Created engaging content for social media and live productions, boosting audience interaction and enhancing brand visibility.
Produced print media for athletics that showcased the university’s athletics branding, telling a timeless compelling story.
Led social media and print media for the Student Government Association by creating weekly posts that promoted events around the campus community.
Coordinated and executed various events to enhance student engagement and community involvement.
PR & Communications Lead
Holy Cross College — SGA | Notre Dame, IN
August 2021 - May 2022
Irish Ambassador - Football Recruiting
University of Notre Dame | Notre Dame, IN
April 2019-January 2022
Collaborated with the Head of On-Campus Recruitment and coaches to create a memorable experience for Prospective Student-Athletes.
On-home gamedays toured Prospective Student-Athletes around campus and Notre Dame's football facilities.
Standout Projects
Product design, campaign visuals, and environment-forward creative execution.
Highlights package design, digital and influencer strategy, pop-up event ideation.
Produced and crafted digital visuals highlighting football program uniform weekly releases.
Highlights creative partnership strategy and how to display and promote partners within social content.
Designed the official cup for the 2022 football season, sold at Notre Dame Stadium events, purchased by over 400,000+ fans and quickly sold out before the end of the home game season.
Highlights a product that thousands of fans experienced, took home, and used to extend the legacy of the Notre Dame namesake.
Education
Master of Science in Management: Digital Marketing
Deloitte Consulting Case Competition (1st Place Winner); Grow the Good Gala Marketing Chair
Courses: Financial & Managerial Accounting, Statistic in Business, Finance Principles, Quantitative Business Analysis, Principles of Management, Strategic Communication, Transformational Leadership, Marketing Principles, Process Analytics, Strategic Decision Making, International Management, Foundations of Ethical Business Conduct, Managing Digital Engagement, Automation & AI in Marketing
University of Notre Dame: Mendoza College of Business | Notre Dame, IN | Class of 2025
Bachelor of Arts: Graphic Design
Holy Cross College | Notre Dame, IN | Class of 2022
Cum Laude
Courses: Photography, Typography, Illustration, 3D Design, Photoshop, InDesign
Certifications
Inside LVMH Certificate: Creation & Branding, Operations & Supply Chain
LVMH | July 2025
Introduction to Data Analysis Using Excel
Rice University | May 2024
Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions
Rice University | May 2024
