Branding & Identity

Grow with your baby

Example 1

During this consulting project, I included comprehensive brand guidelines designed to set this program up for success at launch. While staying true to the current RCLC and Notre Dame branding, I developed the creative framework by documenting the statement of purpose, authorized fonts, color palette, and approved logos. This guidance will serve as an easy-to-use toolkit for the brand’s future needs — supporting PR, social media, promotional materials, and routine business operations.

Graduate South Bend Project

Example 2

This project was a business proposal that allowed me to creatively and analytically jump into the Graduate Hotel identity, exploring both brand strategy and visual nuance. I remained true to the feeling of being in a place “where everyone is a student,” while thoughtfully leaning into the Notre Dame iconography that brings South Bend vividly to life.

Key points that I wanted to deliver visually within the presentation: the vintage meets modern atmosphere and the Notre Dame history that would make this space unique.

Notre Dame Stadium Cup Design

Example 3

This project was branding at its core — and what a blast! I truly had the time of my life highlighting the distinctive brand identities for Notre Dame and Coca-Cola, crafting a narrative so compelling I got to share it with my closet of 80,000 friends—six times over—during the 2022 Notre Dame football season.