Deloitte Case Competition
About the Experience
I developed a marketing plan for a fictional housewares company, presenting it from the perspective of a Deloitte consultant. My tactics included highlighting Do-It-Yourselfers and TikTok influencers to amplify the brand’s reach and engagement. This project allowed me to apply financial and analytical skills from my MSM degree while showcasing my graphic design abilities to visually promote the strategy. The combination of these competencies, along with the unique contributions and perspectives of my teammates, clearly distinguished our team from the others in the competition.

