USF x Adidas

A creative collaboration between USF Athletics and Adidas, blending performance and design through weekly uniform launch content that celebrated sport, style, and brand identity.

Year
Fall 2022

Client
University of South Florida

It’s All in the Details

Designed to celebrate the Bulls’ sixth game of the season, this graphic spotlights the timeless details of their classic uniform. Every element—from color balance to fabric texture—was crafted to capture the spirit and tradition of the team.

Close-up of a Tampa Bay Buccaneers football player wearing a gold helmet with a reflective visor, white Adidas jersey, beige shorts, and green football cleats, with a Tampa Bay sign in the background and the text 'Game Six Uniform & Details' overlaying the image.
A football player in a green and yellow uniform with a gold helmet crouches in a stadium, with stormy clouds and lightning in the background.

Home Opener Uniform

The Home Opener Uniform features a classic design that blends tradition with modern details—making this uniform a proud representation of home-game pride.

A football player in a white South Florida jersey with American flag and gold accents, wearing a helmet with an American flag on top, standing with arms crossed in a stadium at sunset with fighter jets flying in the sky.

Salute-to- Service Uniform

A visual homage to service and strength, this uniform concept reimagines athletic tradition through the lens of honor, discipline, and design.

A football player from South Florida wearing a black uniform with neon green accents, helmet, and goggles, stands on a city street at night facing two buffaloes, one of which has a tag that says 'HORNS UP'. A neon 'TAMPA' sign is in the background.

So-Flo Uniform

A visual ode to South Florida’s vibrancy, the So-Flo uniform pairs deep black with vivid neon green—balancing power and play to reflect the Bulls’ fearless identity.